Knowledge engineering

A vision for the future

Instant gratification the new mantra
Newspapers report a drastic decline in static travel advertising,
as compared to the interactivity offered by the Internet.

Interactive media, delivers
a live quote, customised to specific
plans, times and dates,
allowing accurate comparison of products in an instant.

Advertising Week reports interactivity as one of the five leading influences
in brand name advertising (Advertising Week July 16, 2007).

It is no longer enough to create Awareness, Interest and Desire:

Consumers demand to know more
and to be able to act on it now!.

Information must be readily available,
malleable, configure-able, searchable, accessible,
delivered in the right format,
at the right time, tailored to the occasion and complete.

The process of knowledge engineering is to
categorise and archive information
along with knowledge rules and inferences
about its use, format, delivery
for many applications, channels and users.

Entire enterprises are moving from static systems, to interactive media,
where information, and knowledge about its use, are coupled with
software to manage it, deliver it and use it.

These expert systems are dynamic and intelligent,
learning with user interaction
in order to tailor the content and format to the occasion.

Knowledge systems apply to all aspects of a business
and to all stakeholders, including global markets,
global partners, suppliers, investors, customers, management and staff.

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