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Rewarded! |
 Congratulations
to Accra Beach Hotel & Spa for their pro-active
use of AXSES arcRes. They have been rewarded
with one year of advertising on AXSES http://BarbadosHolidayPackages.com
Accra's romantic package can be viewed at http://www.barbadosholidaypackages.com
Accra Beach Hotel & Spa has been a client
of AXSES since 2001. Maria Brathwaite, Reservations
Manager of Accra Beach Hotel & Spa says:
"I have always had a good experience with the
representatives of AXSES. If there is anything
I need help with, they are always quick to respond.
My experience is very positive."
We wish Mr. Martineau and the staff at Accra
Beach Hotel & Spa ongoing success as they
continue to excel!!
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StayCations results |
20,336 referrals for Staycations
generated by Barbados.org
In support of the Staycations program, Barbados.org
ran a special page with complimentary links
to participating properties, attractions and
restaurants (this included businesses that do
not currently advertise with Axses).
For the period April 27 2009 to November
30 2009, http://barbados.org/staycations.htm
generated over 20,336 referrals (Click-throughs)!
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From fax machine to true on-line shopping experience |
At AXSES we understand the needs and challenges
of our clients, many of whom have been with
us from the start. Some will remember back in
1996 when email was a new concept for them.
AXSES received emails on behalf of the hotels,
faxed the emails to the reservations staff or
manager and awaited the hand-written response
of availability and rates. These were then patiently
typed by the AXSES team as an email response
to the visitor. A large number of emails handled
this way resulted in finalized bookings.
Seeing these results, local hotels began to
embrace the technology and moved forward with
guidance from AXSES.
 During
the past 12 years, we have continued to keep
Barbados at the forefront as a tourism destination
on the Internet. We have kept our clients alert
to on-line marketing trends, and provided channels
for them to participate in the latest of technology
including AXSES Facebook and Google Maps shopping
and booking applications.
Because of arcRes, Barbados hotels can be booked
directly on the Google Satellite map. The arcRes
application developed by Kathy-Lynn at AXSES
allows the guest to see rooms, rates, photos,
get a quote and book. AXSES "bookable-maps"
is still ahead in the market in its integration
of the shopping experience, and AXSES has been
cited by Google a TOP Contributor to its mapping
technology.
Other unique applications using arcRes include
bookable-ads such as those on barbados.org and
the Book-able Facebook application also built
on arcRes.
Live
Facebook example of arcResBooking | FaceBook
photos overview |
arcRes was developed in Barbados, by Barbadians,
for Barbados businesses. This is something that
all Barbadians can take pride in. We have sound
local knowledge and an understanding of local
business challenges in the global market perspective.
See - The
new order of the web
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Real-time
bookings |
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Nine
years ago, we introduced arcRes as a booking engine
with Real-time booking capability. Most properties
were not ready to manage allocation at that time.
We filled their need for on-line bookings with
the request system that the majority still chooses
to use. For those who are able to manage an allocation
system for real-time bookings, arcRes makes this
available to them.
However, it must be realized that all booking
engines that offer real-time credit card bookings
require that rooms are allocated/set-aside for
those real-time bookings.
Also recognize that all booking-engines offering
real-time credit card bookings require that the
allocation system is maintained, and actual rooms
have been set aside for possible bookings.
The arcRes allocation system is "Clear and Understandable"
(quote from reservations staff of one of the properties
using arcRes successfully).
arcRes as a booking-engine is very flexible. Each
property can choose whether they wish to have
realtime credit card bookings or by request. It
is very important that we offer this choice, as
some properties are not willing to maintain an
allocation system.
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Global
marketing |
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Through arcRes, hotels can offer Specials which
are then distributed through RSS feeds making
your specials available on mobile phones, Facebook,
Google Calendar and over 1,000 web sites.
arcRes is the engine driving AXSES on-line marketing
channels including over a dozen on Barbados.org
alone. Barbados-org itself offers over 500 types
of ad places giving your business global exposure.
arcRes is used for cross-selling hotels, car
rentals, activities, attractions. These can all
work together with the Booking-partners program
for their on-line sales.
arcRes offers a marketing database with the guest's
contact info, country of origin etc. and a system
for sending out batches of emails to those who
have shown an interest in booking.
arcRes can be used together with on-line travel
agencies such as Expedia to accommodate special
travel agent offers such as BOB.
arcRes administration tool allows hotels and
tourism operators (cars and activities) to manage
special rates, packages, family plans, loyalty
programs and Best Rate guarantees.
arcRes is Integrated with Global Distribution
Systems (GDS), allowing content to be easily loaded
onto the GDS and Internet Distribution Systems
and Online Travel Agents (IDS/OTA). AXSES strategy
is to build a broad range of integrated services
and marketing via a universal Integration Platform
now under development.
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Vision
and dedication |
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The on-line Holiday Shopping Experience developed
by AXSES using arcRes with its many applications,
is unique in the market. http://TourismPlatform.com
It combines AXSES on-line marketing skills with
advanced technology to give the traveler a pleasant
start to their holiday with ease-of-use, accuracy
and up-to-date information. This is a result of
vision and hard work spearheaded by Kathy-Lynn
Ward and the AXSES team.
Kathy-Lynn's dedication to the tourism industry
was acknowledged last year when she won the 2009
Award of Excellence - Tourism Services. The Tourism
Award "honors persons in the industry who have
achieved a standard of true excellence and professionalism
and are consistent in their use of best practices
and quality customer service delivery."
arcRes provides a true holiday experience for
the guest. The Holiday Experience does not start
with their arrival at the airport in Barbados.
The experience begins when the guest goes on-line
and starts to create and shop for their dream
holiday. With arcRes, they are able to compare
prices accurately and book at any point in their
shopping experience…and enjoy it.
This is the way forward.
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About
AXSES |
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AXSES is a travel marketing company building
marketing and management tools for travel suppliers.
Axses owns over 30 travel portals promoting direct
sales to its hotel and tourism clients.
AXSES supplier tools include Internet marketing
portals, website tools like calendars, blogs,
content management, guest tracking and travel
planning, dynamic packaging, comparison shopping,
reservations and bookings systems.
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