Did you Know
Realholidays creates a physiological profile
of travelers and matches them to hotels
http://realholidays.com
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Facebook photo demo
Helping you Excel
Tourism Development
Developing Advanced Technology for Travel Shopping, Direct Sales, Branding and
Destination Marketing
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Rewarded- Atlantis Submarines |
 AXSES
wishes to congratulate Roseanne Myers of Atlantis
Submarines for her pioneering spirit and pro-active
use of AXSES technology. With Roseanne's collaboration,
AXSES started the Booking-partners program which
assists tourism suppliers to work more closely
together and benefit on both sides from the
on-line partnership.
Roseanne says: "Atlantis Submarines has
been working with Axses for many years and are
indeed very happy customers. We find them responsive
to requests, creative in their approach and
most of all an effective partner in the execution
of our internet marketing strategy. www.barbados.org
operated by Axses represents more traffic to
the Atlantis Submarines International website
than any other destination website including
Hawaii. The advice given and attention paid
to our needs and our many queries is very gratifying
and we know our dollars are well spent with
Axses".
The AXSES reward for Atlantis
Submarines is the Atlantis bookable-banner as
seen here: http://www.barbados.org/barbados-booking-partners.htm
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SEO Travel Links and Process for the Interactive Brand |
Imagine you are trying to get
to page 1 on a search result like "Barbados
budget family hotels". There are 110,000
pages competing with you. You have done all
that you can to optimise
the content. Now you need other pages on
the Internet to link to you. Not just any page
- you need pages that Search Engines consider
authoritative (High Page Rank (PR)).
A good place to start is AXSES
network. Our flagship portal, Barbados.org
had over 400,000 visitors in January 2010.
It has over 30,000 website pages linking to
it. Google gives it a Page Rank of 6 (out of
10). Expedia, one of the most visited travel
website in the world, has a PR of just 8.
List on high PR sites.
Links from high PR and "relevant"
sites increase your search ranking and will
get you an edge over the competition. Advertising
on Barbados.org is a good investment. We have
seen our clients move to the top of a search
result page just by being linked from barbados.org.
This means that you not only get a ROI on your
advertising, you are also getting a boost in
direct links to your site from search.
Social Media and SEO for your
Brand. Search Engines are paying a lot of
attention to comments and content on Social
sites like Twitter and Facebook. These are also
very high PR sites, which means that mention
of your brand on these sites is good for your
SEO.
Engage in Social media Sites
- Write comments and link back to your page.
This is one thing that you can and should do
in-house.
- Create a Facebook page and use Twitter to
send out invitation to visit your page. Load
your brand info, content. rates, rooms, photos,
specials, interactive quotes and bookings options
onto Facebook using arcRes (arcResBookings
for Facebook)
- Twitter about events in your area and news
of interest. Twitter about your activities and
your specials.
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Process
and your Travel Brand |
Interactive brands are interactive on at least
two fronts. They interact with clients
via Social Media and what we are calling the
"Conversation". The Brand is also
interactive by its nature. Communications and
the process by which information is delivered
is increasingly dynamic and interactive.
Social Media
and Human Interaction - Good SEO for Tourism
Branding
Social media is instant, interactive
and personal. We noted above that social media
can create valuable links. Additionally it adds
to the search knowledge and the "Conversation"
about your brand. A conversation about your
brand can include many users; if it goes viral
it can include thousands of users linking back
to your brand. If it gets to be remark worthy
it can be reproduced all over the net. This
is very good for Search Engine Optimisation
and branding.
SEO and Process - The Interactive
Travel Brand
How you process and display information
is becoming increasingly important in getting
good position in search results. In the quest
to provide the best, latest and most relevant
content Search Engines are looking for dynamic
content that is new and interactive. Information
that changes based on a query gets a high score.
Process is about delivering a rich
travel shopping experience; tracking users
and responding based on their behavior, with
knowledge of what they already know. Search
engines are differentiating between sites on
the bases of this technology, how fast it is,
how current, how malleable and how smart it
is. Static sites cannot deliver instant quotes,
change content based on users input and dynamically
create personal views for each travel shopper.
This interactive shopping experience requires
expert systems, like AXSES' arcRes Bookings-Expert
and RealHolidays technology.
Rates as Interactive Content. We are
going to deal with rate management fully in
the next newsletter. Being competitive on your
own website is growing in importance as discount
rates become increasingly available and easy
to access. A new study by Cornell University
suggests if your rates are not perceived
as being fair, travelers will not return to
your site (see Cornell
study on fair pricing).
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Be
clear, be seen, be fair |
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Branding requires being clear about your
market and your USP. Your message must be
communicated in words and images, with the right
emotion and the right process in the right
place. If you don't connect to your visitors,
if they don't see what they want - they will move
on to another site.
Shoppers need a reason to remember you.
Create stickiness and give them a reason
to return. Shoppers must be able to visit your
website and action a request, get a quote,
save it or buy at any point. Offer online solutions
that provide the processes they expect.
Shoppers want to know they are getting a fair
price. We recommend that you manage rates
and expectations with loyalty programs, periodic
specials and special rate plans. Travel
shoppers want to act (get a quote, save it, add
it to a list, buy it) when they are ready.
Be ready to respond fairly and immediately
when the time is right.
Check our next newsletter for more on rates
marketing.
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Do
not try SEO on your own |
Unless you know SEO and have a huge amount
of time to devote to SEO, we don't recommend
you try to do it yourself. This summary and
our previous newsletter will help you understand
SEO. Use it to hire the right team and work
with them.
Call your AXSES consultant for advice.
More >>>
SEO and tourism marketing | >>>
Interactive-brand.com
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About
AXSES |
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AXSES is the company that put Barbados
on the net. We continue to market Barbados.org
with top position on the net and worldwide recognition
for our travel shopping technology.
see tourism meets technology
AXSES travel shopping experience offers
the relevance and clarity of 'Google-like search',
'DoubleClick-like advertising, tracking and reporting'
and 'Expedia-like travel pricing'.
This Next Generation Travel Shopping Experience
is a First of a Kind. It moves travel sites from
primarily a display vehicle to a strategic branding,
direct marketing, shopping and booking platform
for hotels, car rental companies and travel providers.
It provides integrated and targeted messaging
opportunities, as well as the ability to deliver
dynamic graphical ads (bookable-ads) and interactive
shopping.
AXSES is a travel marketing
company building marketing and management tools
for travel suppliers. Axses owns over 30 travel
portals promoting direct sales to its hotel and
tourism clients. AXSES supplier tools
include Internet marketing portals, website tools
like calendars, blogs, content management, guest
tracking and travel planning, dynamic packaging,
comparison shopping, reservations and bookings
systems.
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