Ian
Clayton, CEO of AXSES, and Kathy-Lynn had been
busy researching social media; testing
and evaluating all the major networks and channels.
The research covers all major media including
Digg, YouTube, Twitter and RSS to name
a few. It also analyses who is using what and
why.
How
to use Social Media for tourism
This is a comprehensive and current analysis
of Social Media and how it can be used for tourism.
The AXSES Team has also put together a list of
points and insights on Facebook - see this at
Facebook
for tourism and travel marketing. This
is a
frank discussion of how Facebook operates
and
what its terms and condition imply.
The discussion on Facebook as an authority is
important as it underlies the essential
strategy
that will differentiate Facebook from Google and
Search Engines, explaining how it might become
more relevant than Google in many cases. The article
talks about using Facebook profiles, pages or
groups and suggests how to use Facebook for travel
marketing.
AXSES rewards Poinsettia, the first St. Lucia
company to use AXSES' arcRes reservations technology.
As an early adopter, Poinsettia has helped AXSES
build, test and implement the AXSES travel platform
and bookings engine for St. Lucia tourism. We
are grateful for the support, constructive feedback
and insights provided by the Poinsettia team.