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TravelWatch intro

07/28/2008



TravelWatch

Over the next few weeks, I will be laying out our view of what we, at AXSES, think is in store for travel marketing on the Internet, what works and why.

Our vision is tempered by current research, the opinions of people in the business and our own experience. It is an optimistic view, one that holds that the Internet is drastically changing marketing to the advantage of the supplier. The Internet does level the playing field and every small operate has a voice.

The articles are supplier-centered. With travel buying moving to the Internet, it is important that we understand how the Internet is changing and what it will mean to suppliers. The articles will deal with how best to optimize your Internet marketing, your brand and your control of distribution. We look forward to your comments and feedback. Your ideas for new articles would be greatly appreciated. Please also let us know if you prefer not to get the emails.

The following is a list of what the first articles will address:

Who is the Supplier anyway?

This article explores the changing face of who is in control, how control is shifting to suppliers, and why.

Travel Advertising at a Crossroads

Are static links and Banners ads still relevant? This article explains how advertising is changing and how AXSES is leading the move to fully interactive advertisements, that allow visitors to look and book, even from a map.

Travel Search at a Crossroads

Search is losing ground to other media. This article explores how that shift is happening and what it means.

Destination Marketing at a Crossroads

Destination guides are one of the first places travellers look. We consider how to keep them on the site and get them back when they leave.

Travel Distribution at a Crossroads

We will look at the changing relevance of GDS and its role as supplier of content to other Internet Distribution Companies. Our emphasis is what should the supplier do to optimise distribution and why. GDS history | 2-Way Seamless Integration | Chain Codes | IDS will be covered.

Marketing at a Crossroads

The 4 P's of marketing are no longer Product, Price, Place and Promotion. The Internet has changed all of that. Jason McNamara, CMO of Alterian, says there are now 5P's: People, Process, Platform, Partners and Passion.

Internet at a Crossroads

Web 3.0 is here! What will it mean to the travel supplier? This article will explain what Web 3.0 is all about and how it will change the way travellers use the Internet.


TravelWatchnews.com

New Luxury Villa Holidays at Buget Rates!
People & Lifestyle Holidays
How Video Helps Rank Hotels and Tourism in Search
VisualBookings Transforms Travel Marketing for Tourism Destinations
How to Boost Tourism Marketing with your SocialNetwork
How to Build Your Social Network To Market Hotels
TravellersInsights Magazine Creates Buzz
Video Series Shares Propreitary Marketing Breakthrought
#TravelShopers may be by passing your site
Visual Bookings Attracts More Travellers
Why you Need to Worry About Search
New Book Launched on How to Market Hotels And Tourism Today
Barbados Launches Stunning Family Holidays Video
What Microsoft & Foursquare Talks Mean to Tourism
Tourism Rebounds Above Expectations
10 Tips for Optimizing your TripAdvisor Pages
Video 2 - Reasons WHY Google updates hurt travel
Tourism Marketing Machines Launches Free Video Tutorials
Evolution of Search Hurts Hotels
How YouTube Trailers Help Tourism
Are Blogs Dying as SEO
Nature Tourism Takes off in the Caribbean
Barbados People Focus on New Campaign
Responsive Web Design Boosts Tourism Marketing
Hotel Marketing - The Story
Ranking in Search Results is no Longer an SEO Issue
Gourmet Adventures - Coal Pot St. Lucia
Search Hurting St. Lucia Apartment Rentals
The Press Release
Mobile Calendar Tourism Strategies
Video Sales Letter for Tourism
Downsizing Luxury
Family Adventure Marketing
Barbados Publishes Video on Culture
Seniors Adventure Travel Tours & Resources
Case Study. Positioning Your Hire Car Business
St. Lucia Holiday Apartment Rentals: Marketing Case Study
World Heritage Tourism Opportunities
World Heritage Tourism Video
Holiday Car Insurance Tips
U-Drive Adventures Turns Car Hire Upside Down
Search in the Age of the Knowledge Graph
Barbados Carnival Street Party - Kadooment
Swim with the Turtles in Barbados: See Turtles Kiss
Bridgetown Barbados World Heritage Site
Adventure Travel Marketing
Adventure Travel Tours Website
Backlinks In The Age of Penguin
How Panda & Penguine Can Help You
Live at McBrides
Holiday Car Rental Tips
Tiami Cruises Publishes Dine, Dance Sail Video
Party-Destinations Video Celibrates Barbados Celebrity
SocialIndexEngine Portal Launched
Bonus Video Tutorial For Book
My Book's Nomination: The Power of Social Media
Party-Destinations Tops Search
Party-Destinations Presents World Holiday Party Time
Party-Destinations.com Launched
5 Days in Bequia
How to Build Your Business Online - The Book
SocialIndexEngine Campaign Case Study
New Video promoting Marigot Bay Blasted
Social Media Marketing for Travel #2: Automation Tools and Risks
Article Marketing To Power Your Brand
Lessons from Affiliate Marketers
Working with Bolivia Cultural Tourism
How Google is Changing Travel Search
Is Search Failing Small Hotels?
Travel to Exotic Places
Is Search the New Media
Facebook Places Moves to Pages
Social Media Marketing 4 Travel
Future Social Media for Hotel Marketing Travel & Tourism (hub)
Clay Shirkly on Social Media
Facebook Posts Engine Gets More Fans
Facebook Sweepstake 4 Tourism
Facebook TravelAds #2 Mobile Results
Facebook Travel Ads #2 Mobile
AXSES Facebook app in New York Times
Facebook Travel Ads #1 Concept
Dominica Kalinago - Carib Warner
New Features for Direct Bookings/Marketing
arcRes WordPress Booking Widget
Hotel Rates Hurt Direct Business
Confirmed Booking vs. Request
dotMobi Advantages
Facebook Phones for Smartphone Travellers: Social Search Gets Local
Google Launches Web Browsing for Android Apps Market
Persuasion in the Age of Engagement
TravelOnTheGo Mobile Marketing
Engagement Turned Upside-Down
Cultural Tourism and Adventure Travel
Selecting Facebook Apps for Travel
10 tips - Article Writing for Travel Marketing
Can Google +1 Catch Facebook?
Adventure Holiday Specials Marketing
Dominica Carib People
Romantic Holiday Marketing
New Video: How to Add Bookings To Facebook
Adventure Travel Destinations Marketing
How Travellers Use Smartphones
AXSES Launched Tourism Video Blogging Marketing Service
Facebook Travel Blog Launched
Facebook Bookings app & Video
The Leopard can Change its Spots
Selecting Mobile Travel Technology
Web preferred over Smartphone apps
Hotel websites: rethinking for mobile
Publish or Perish
Will Jobs be a Past Piper?
AXSES SmartphoneTraveller Apps
SmartphoneTraveller: Jobs not done well
Dominica Selects AXSES Travel Platform
The Interactive Brand
Branding at a Crossroads
Is Expedia good for you?
Booking-Partners - Boosts Destination Marketing!
Rates & Revenue Management at a Crossroads
Computing at a Crossroads
Google Wave - Another Crossroads?
Facebook: Things you must know
Social Media: Tourism & Travel Marketing
e-Commerce and Travel Marketing Tools
Using Facebook for Travel Bookings
The New Order of the Web
The Web at a Crossroads
Social Net - changing how we compute!
Distribution at a Crossroads
Destination Marketing at a Crossroads
Travel Search at a Crossroads
Advertising at a Crossroads
Who is the Supplier?
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